Weider's digest: from its roots in 1940, M&F has grown along with its readers, bringing muscle into the mainstream and defining the superfit lifestyle

Article Abstract:

Muscle and Fitness has become a medium for spreading the gospel of bodybuilding since its first publication in 1940. The magazine, founded by Joe Weider, has witnessed the rise to fame of such bodybuilders as Arnold Schwarzenegger, Larry Scott, Bill Pearl, Ronnie Coleman and Cory Everson.

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The impossible dream: Ben Weider's 52-year quest culminates in IOC recognition of the IFBB and bodybuilding (Part 1 of 2)

Article Abstract:

Ben and Joe Weider's 52-year old battle for recognition finally ended on Jan 30, 1998. This was when the International Olympic Committee's Executive Board decided to grant official recognition to the International Federation of Body-Builders (IFBB) as an official Recognized Federation.

Political activity, Weider, Ben, International Federation of Bodybuilders

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Joe Weider: the power, passion and vision behind the father of modern bodybuilding

Article Abstract:

Joe Weider is widely perceived as the father of modern bodybuilding. His launch of the magazine 'Your Physique' in 1940, which later became 'Muscle and Fitness,' revolutionized physical fitness and brought bodybuilding to the consciousness of the American public.

Behavior

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