An evolutionary model of technological innovation as a strategic management process

Article Abstract:

Technological innovation is evaluated as an evolutionary process in an strategic management development environment. The interactive roles of technological development, marketing management and strategic management are held to be essential for the evolution of innovation. However, organizational behaviour on new information development may be market-directed towards invention or for adaptive innovation. Therefore, the development of inventions into practical innovations is but the end product of the interactive forces.

Usage, Economic aspects, Inventions, Strategic planning (Business)

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Cognitive styles of consumer initiators

Article Abstract:

Two problems underlie research into consumer innovativeness: confusion over basic terminology and ambiguity surrounding personality profiles of consumer innovators. To address this, Kirton's theory of adaptive-innovative cognitive style is applied in an empirical study involving the use of software and the early adoption of new food products and brands. The results revealed no unique association between an innovative personality profile and consumer behavior.

Research, Marketing research, Market research, Consumer behavior

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Extension of the population ecology model

Article Abstract:

Grand Prix racing is used to illustrate a population ecology model that has been modified to include the linkage of technology, product, organization, consumer preferences, marketing and finance. There are several phases in product development. Each phase marks a technological advancement where the product broadens its utility until further development is possible only within specific product parameters. Stages of product innovation is presented.

Motor vehicles and car bodies, Models, Product development, Grand Prix racing

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