Point of little return?

Article Abstract:

Point-of-sale (POS) promotions may not be reaching the desired consumer target. A Nov 1997 survey showed that POS campaigns are noticed primarily by young, single, lower-income adults, those below age 35 with annual income under $45,000. Middle-aged and older consumers with income over $75,000 and greater buying capacity show the most resistance to POS promotions.

Sign Manufacturing, Signs and advertising specialities, Signs & Advertising Displays, Management, Statistics, Advertising, Point-of-sale advertising, Point of sale advertising

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Echoes of the past, visions of the future

Article Abstract:

Members of the Society of Glass Beadmakers gathered at the annual conference in Corning, NY, celebrating the history of their art ensuring its continuation. A juried exhibition of beads and jewelry created by 37 selected artists was held in the Rockwell Museum as part of the conference.

Conferences, meetings and seminars, Gem cutting, Corning, New York

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Ah, Zihuatanejo!

Article Abstract:

Zihuatanejo is a quiet fishing village located south of Ixtapa, Mexico. The atmosphere is casual and native residents are warm and friendly. Tourists find the scenery to be stunning, but planned condominiums and businesses will likely change the area.

Description and travel, Zihuatanejo, Mexico

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