Some more good news
Article Abstract:
Genmar has begun marketing its boats through Sams' Club stores, offering one model for a limited time at a price guaranteed as the lowest available. Other good news in the boating industry is the 30% sales increase reported by Bayliner for 1994.
Publication Name: Motor Boating & Sailing
Subject: Hobbies and crafts
ISSN: 0027-1799
Year: 1995
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Creating value
Article Abstract:
Sea Ray's new Legacy program provides a 12-month warranty for used boats sold by Sea Ray dealers. Other innovative boat marketing schemes use video recordings and displays at shopping malls and warehouse stores.
Publication Name: Motor Boating & Sailing
Subject: Hobbies and crafts
ISSN: 0027-1799
Year: 1996
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Signs of success
Article Abstract:
There are some signs that the boating market is starting to improve. Some companies have identified and entered the market for jet boats and others are opening new markets for traditional boats.
Publication Name: Motor Boating & Sailing
Subject: Hobbies and crafts
ISSN: 0027-1799
Year: 1992
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