Mass retail or class retail?

Article Abstract:

Consumers are dissatisfied with the poor service provided by large home improvement centers, according to a new report by America's Research Group, which pooled 800 consumers. The consumers were particularly weary of long lines, and complained about the vastness of the stores, which usually led to confusion. They also pointed to the difficulty in locating items. Despite these drawbacks, the big boxes are still thriving, reflected in the weekly opening of new stores by such firms as Lowe's and Home Depot.

---

A guide to marketing on the Internet

Article Abstract:

The Internet is becoming a viable place for home improvement retailers to market. Home Depot, HomeBase and Orchard Supply Hardware have already established Web sites. Consumers can access these sites and look at the products that these companies offer. Purchasing online is still in its infancy, but it is not too far away from becoming a common reality. Retailers are becoming fearful that manufacturers will begin marketing directly to consumers.

Internet

---

Web: wise to be there

Article Abstract:

The use of the Internet by home center retailers and industry-related manufacturers remains at a minimum level, but this will change as time goes by. More retailers, in general, are creating Web sites during 1996, not for the money they make from online sales but because the World Wide Web has become an excellent way to promote a firm. The Web offers a growing number of consumers a way to obtain more information and ideas.

All Other Miscellaneous Manufacturing, Retail Stores, Manufacturing industries, not elsewhere classified, Manufacturing Industries NEC, Editorial, Retail industry, Retail trade

Similar abstracts:

• Abstracts: Love of the Lowcountry. Wings on the Eastern Shore. South Carolina
• Abstracts: One prime place. A local's guide to Birmingham. Laid-back Florida getaway
• Abstracts: Higgins glass: still defining mid-century modern. The antique detective. The antique detective: cooking history in old cookbooks, pamphlets
• Abstracts: Chef's special. Details make the difference. Mix Mastery
• Abstracts: What's for dinner? Cookie of the month

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.