A sporting chance
Article Abstract:
Consumer good companies are picking up sponsorship deals with sport federations who are experiencing financial cutbacks in state funding. Chinese and foreign companies believe it is an opportunity to build brand equity through sponsorship and promotional activities. higher incomes and a shorter work week have made sporting events in China a popular activity.
Publication Name: China Economic Review
Subject: Business, international
ISSN: 1350-6390
Year: 1998
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Blowout
Article Abstract:
Tips on proper blow drying are given to straighten thick and wavy hair. As a first step, it is important that hair is sectioned in four parts to ensure even drying. It is also advised that the nozzle of dryer is held in a downward angle to prevent flyaways and frizzles.
Publication Name: Mademoiselle
Subject: General interest
ISSN: 0024-9394
Year: 1999
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Mercedes S to the Nth degree
Article Abstract:
Mercedes Benz redesigned its top-of-the-line S-class sedans, improving power and safety even more, and adding even more convenience features. Ranging from $70,000 for the 300SE to $128,000 for the 600SEL, they represent ultimate in driving prestige.
Publication Name: House & Garden
Subject: Home and garden
ISSN: 1087-9528
Year: 1992
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