Retail shopping program could give Simmons edge

Article Abstract:

Simmons known for innovation introduced the single-sided bedding and is now launching the Economic Dominance Generating Excellence (EDGE) program. EDGE is a tool for retailer to sell to every segment by understanding each customerEs unique requirement.

Marketing procedures, Management dynamics, Sales Promotion, Mattresses and bedsprings, Editorial, Management, Marketing, Company marketing practices, Sales promotions, Company business management, Mattress industry, Simmons Co.

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1-800-Mattress caters to Hispanic market

Article Abstract:

The planning of Long Island City, New York based 1-800-Mattress to boost its business with the Hispanic market with a Spanish-language Web site and call center is discussed. The relevant details regarding its Spanish-speaking marketplace are presented.

Strategy & planning, Services information, Planning, Company business planning, Service enhancement, 1-800-Mattress

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Let's hear it for those who give industry a good name

Article Abstract:

The achievements of furniture companies King Koil, Jeffrey Sherman and Dial-A-Mattress are discussed.

Achievements and awards, King Koil Licensing Inc., Dial-A-Mattress

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