American launches in-store boutiques
Article Abstract:
American Leather, a Dallas, TX-based leather upholstery producer, has unveiled a boutique market program that includes gallery-like installations in three of its home furnishings stores. The program is aimed at helping retailers in sales and product promotion through specialized training. The in-store boutiques will be placed on its three existing installations at Foremost, NY; Designer's Furniture Showcase in Norwalk, CT; and Today's Home in Pittsburgh, PN. The boutiques have three furniture groupings with 330 sq ft of space as well as 11 ensembles in 980 sq ft featuring informative visuals and graphics about the company's products or leather furniture.
Comment:
Unveils a boutique market program w/c includes gallery-like installations in 3 home furnishings stores
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
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Mastovich: Improve the experience
Article Abstract:
Dave Mastovich, president of a Pittsburgh-based strategic marketing firm Massolutions, gives suggestions for successful marketing.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Comment about this article or add new information about this topic:
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