Anchor gains ovenware space mostly at expense of Pyrex

Article Abstract:

The Anchor Ovenware System is in direct competition with Corning's Pyrex line, and has been gaining rapidly since its introduction last spring. Anchor's aggressive marketing has gained its line shelf space at many discounters, but Corning isn't worried, since the Pyrex name has widespread recognition. Both product lines are designed for use in microwave ovens, as well as conventional and convection ovens.

Pressed and blown glass, not elsewhere classified, Homefurnishings, Glass industry, Cookware, Baking pans, Bakeware, Anchor Hocking Corp.

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Retailers bank on promos to boost spring business

Article Abstract:

Retail stores have different strategies for promoting housewares this spring. Some are relying on the traditional flyers, others are planning in-store promotions and demonstrations. Retailers agree that aggressive promotion is needed to keep sales up after the busy holiday season.

GENERAL MERCHANDISE STORES, Planning, Home furnishings industry, Sales promotions, Housewares

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