Bassett launches national ad campaign
Article Abstract:
Bassett, Virginia based Bassett Furniture Inds. is backing its new West End collection with national TV advertising and direct mail. Thirty-second West End commercials are running throughout September on cable channels such as the Style Network, E! and HGTV. The relevant details regarding its ad campaign are discussed.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Bassett Furniture Industries Inc., BSET
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Advertising takes a turn in this converging world
Article Abstract:
New trends and modes of advertising that are going to hit the television screens in the near future are discussed.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Forecasts and trends, Television advertising, Market trend/market analysis
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Advertising, Furniture industry
Similar abstracts:
- Abstracts: Edgewood seeks to double capacity. Gliders becoming fashion conscious. Simmons Canada sales rise, profits fall
- Abstracts: Decosit ends strong. Nine students win Virginia Jackson awards. DuPont launching $40M ad drive to support Lycra
- Abstracts: Pilgrim's renovation proving street smart. Cory opens Fla. distribution center
- Abstracts: Sauder plans big expansion. Importer Collins making High Point debut
- Abstracts: Jackson tapped to lead Shamrock; Catnapper gears for growth in West
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.