Calico boosts uph. effort

Article Abstract:

Calico Corners, a Kenneth Square, PA-based specialty retailer of decorative fabric, has launched its first upholstered furniture-only catalog. The 18-page catalog, recently mailed to existing customers and prospects, featured photos of many upholstery frames with simple muslin covers. Store brand and manufactures were not identified in the catalog, which also showed prices in the upper-medium range. Calico launched the catalog to boost the sales of its custom upholstered furniture and to give the firm a competitive advantage over rivals in the industry.

Comment:

Has launched its first upholstered furniture-only catalog to boosts its upholstery effort

Fabric Stores, Sewing, Needlework, and Piece Goods Stores, Article, Calico Corners

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Marshall Field's offers 'Grand Casual'

Article Abstract:

Marshall Field's' 'Grand Casual' Trend House at its flagship outlet in Chicago, IL, is a design presentation that combines informal and formal to come up with a comforting and welcoming atmosphere. Combining everything from finishes, fabrics, woods to furniture scale and other materials, the Trend House's designers have significantly mixed formal fabrics wiht more informal fabrics.

Furniture and Home Furnishings Stores, Furniture & Furnishings Stores, Marshall Field's

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