Domain, Foamex form ad alliance

Article Abstract:

Domain, a high-end furniture retailer, is collaborating with Foamex, a furniture components supplier, in an advertising alliance. As part of the deal, Foamex will help shoulder the cost of Domain's full-page newspaper ads in three major markets, including New York, Boston, MA, and Washington, DC, which will likewise provide information regarding Foamex's Reflex polymer cushioning. To launch in fall-1998, the ads in the Boston Herald, New York Times and Washington Post will run for three months and reach approximately 7 million readers, with a target market encompassing women aged between 25 and 54 and with household incomes of at least $75,000.

Comment:

Is collaborating with Domain, a high-end furniture retailer, in a newspaper-ad campaign that will launch in fall-1998

Advertising, All Other Rubber Product Manufacturing, Upholstery Latex Foam, Furniture stores, Upholstery, Foam rubber, Article, Domain, Foamex

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Levit'z future in doubt?

Article Abstract:

Levit'z, the second-biggest furniture store chain in the US, needs to improve its performance to survive in the short-term, according to a report filed with the Securities and Exchange Commission. Declining same- store sales and combined net losses of $51.3 million in past two fiscal years have cast serious doubts on the short-term viability of the company. Company CFO Patrick Nolan said the harsh words on the report can be blamed on an unusually tough month in June 1997, when same-store sales declined 17.3%.

Strategy & planning, Levitz Furniture Corp.

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