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Home furnishings industry

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EA's Treasury full of tips

Article Abstract:

Ethan Allen's latest Treasury catalog provides purchase-planning examples and decorating tips to enhance its appeal to consumers. The upscale furniture maker and retailer included the "EA Equation" financial plan in its new 360-publication to demonstrate budgeting purchases, using the cost-per-sq-ft guide. The Treasury catalog also features paragraph-long tips on such subjects as decorating and creating tranquil garden environments in the home. The decoration tips are scattered in the lifestyle section of the magazine.

Comment:

Latest Treasury catalog provides purchase-planning examples and decorating tips to enhance its appeal to consumers

Author: Engel, Clint
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
Marketing procedures, Ethan Allen Inc., Article

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Drexel sets brand drive

Article Abstract:

Drexel Heritage launches a new television advertising campaign in order to increase awareness of its brand and attract consumers to retailers.

Author: Engel, Clint
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2001
Advertising, Campaign Launched, Drexel Heritage Furnishings Inc.

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Retailers looking for help

Article Abstract:

Furniture retailers are looking for promotional deals from manufacturers to to take advantage of what they see as a buyers markets.

Author: Engel, Clint
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2001
Market information - general, Furniture and Homefurnishings Stores, Furniture & Furnishings Stores, Furniture and Home Furnishings Stores

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