Elite Leather sets one price for all four cushion options

Article Abstract:

Elite Leather has implemented a one-for-all pricing strategy for all four types of cushion inserts in its leather sofas. The firm offered its reatilers a specially outfitted sofa featuring three individual cushions for testing by consumers. The sofa price varies depending on the selected style and grade of leather cover while a uniform base price is set for all cushioning, said Elite Eastern regional sales manager Les Herman. The product line includes Poly Seating, Spring Coil Seating Option, Lifetime Seating Option and Comfortcloud which have a retail price varying form $1,299 to $2,499 with a core of $1,499 to $1, 999.

Comment:

Implements a one-for-all pricing strategy for all 4 types of cushion inserts in its leather sofas

Marketing procedures, Furniture & Furnishings, Whsle, Furniture and Home Furnishing Wholesalers, Article, Elite Leather

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Innovative approaches about in leather

Article Abstract:

The details on companies such as LeatherTrend, which are innovating leather furniture, are presented.

LEATHER AND LEATHER PRODUCTS, Innovations, Leather industry, Leather furniture

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