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Home furnishings industry

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Fisher-Price program targets Latinos

Article Abstract:

Information is presented on Fisher-Price's marketing campaign aimed at tapping the significant number of Latinos in U.S. Currently the campaign's target are the parents of infants and tiny-tots in Houston, Los Angeles and Chicago. According to the latest U.S. census, twenty percent of the children born in U.S. are Latinos.

Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Fisher-Price Inc.

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Tupelo gets creative

Article Abstract:

The marketing methods employed by retailers at the Tupelo Furniture Market are discussed.

Author: Hunt, Gerri
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2006
Tupelo Mississippi National Furniture Market

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Subjects list: United States, Marketing, Furniture industry, Company marketing practices
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