Furniture key category in Ward turn-around

Article Abstract:

Montgomery Ward is test-marketing a new strategy to emerge from bankruptcy. Within store in Bloomingdale, Ill., Towson MD., and Las Vegas, NV. the company is emphasizing women's ready to wear clothing, and furniture. The main emphasis appears to be in furniture, with four styles. The styles are Mission, casual oak, country pine, and traditional cherry. Pricing will still be in the range of $399 to $499, but with some furniture ranging up to $999 for leather items, and dining rooms ranging about $1,400.. La-Z-Boy will still be included, but less recliners will be offered. The goal is to upgrade the merchandise. As part of that goal, a new marketing campaign began titled "We're Changing Everything to Change Your Mind." This includes removing the discount store aspect from the company. A key element of this new approach is increased customer services. Ward's furniture sales for 1997 were down 11.8% from 1996, and 1998 sales seem to show the same trend.

Comment:

New marketing approach emphasizes furniture sales

Montgomery Ward and Company Inc.

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E.J. Victor to develop Central Park collection

Article Abstract:

The Central Park Conservancy, dedicated to restoring New York City's Central Park, has licensed E.J. Victor for a line of furniture, and related items. The expected launch of the line is set for the summer of 1999 in Bloomingdale's, and thereafter nationwide. The emphasis of the collection will be traditional designs from the 19th century. Though E.J. Victor will manufacture furniture, other licensees are still being lined up. Already, Trans Ocean has been signed to produce area rugs. A percentage of all sales will go to the Central Park Conservancy.

Comment:

Central Park Conservancy licensed E.J. Victor to make furniture, with Trans Ocean to make rugs, available at Bloomindales

Alliances, partnerships, Furniture & Furnishings, Whsle, Furniture and Home Furnishing Wholesalers, Bloomingdale's Inc., E.J. Victor

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Sears Canada to restate 2004, 2003 earnings

Article Abstract:

Sears Canada's plans for restating its 2004 and 2003 earnings to correct accounting errors are discussed.

Canada, Department stores, Capital funds & cash flow, Accounting and auditing, Sears Canada Inc.

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