How to sell to Hispanics

Article Abstract:

At the one-day workshop for furniture stores, hosted by retailer Wood Armfield in High Point, information was presented on how retailers could capitalize on the growing potential of the Hispanics' market in the Southern states. Building loyalty, and understanding the language and culture of the Hispanics was emphasized.

Marketing procedures, FURNITURE AND FIXTURES, Targets & Markets, Methods, Furniture industry, Market development, Hispanic American market

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Search for comfy recliner yields a (very) few winners

Article Abstract:

The views of Jeff Linville, in his quest for comfortable chairs or recliners for people with back problem which yielded a total of three responses is presented. A review of the products of the two companies BackSaver and Ekornes are also presented.

Evaluation, Recliners (Chairs)

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Howard Miller launching wine, bar cabinet group

Article Abstract:

Clock and curio specialist Howard Miller will introduce its third product line Wine & Spirits collection at the October 2005 High Point market. The move is to capitalize on the increasing beverage-related trend.

Product introduction, New Products/Services, Beverages, Beverage Manufacturing, Watches, clocks, watchcases & parts, Clock and watch industry, Clock industry, Howard Miller Clock Co.

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