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Home furnishings industry

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If perception is reality, than manage the shopper's perception of your store

Article Abstract:

Many furniture store sales persons create wrong perception by pretending to look busy even though they are not. The stores should rather press more on creating better marketing strategies that will impress the customers.

Author: Epp, Lorren
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Marketing procedures, Sales personnel, Salespeople, Customer relations

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New at market - upholstery

Article Abstract:

Retailer wise listing of latest furniture options available in stationary upholstery furniture is given.

Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Product introduction, New Products/Services, FURNITURE AND FIXTURES, Furniture industry, Buyers Guide, Hardware buyers' guide, Upholstered furniture

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Subjects list: United States, Management, Furniture stores, Company business management
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