J. Jill catalog testing furniture

Article Abstract:

J. Jill, one of two apparel catalogs of Hingham, MA-based D. M. Management, unveiled its J. Jill Homewear collection in October 1998. The assortment was dubbed as a test to determine its customer targets, merchandise mix as well as other elements of catalog merchandising, said the firm's executive vice president for merchandising Patricia Lee. It included several pieces of furniture in a 25-page section at the back of the apparel catalog. The catalog specializes in affluent and active women, aged 35 and older offering relaxed career to comfortable lifestyle apparel.

Comment:

Unveils its J Jill Homewear collection in October 1998

Product introduction, Parent-to-subsidiary activities, D.M. Management Co.

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Furniture to play role in Macy's mail catalog

Article Abstract:

Macy's By Mail's catalog is expected to include furnitures as a major item, along with other decorative accessories and area rugs. The company, the new catalog unit of Federated Department Stores that is expected to be linked with Macy's.com, an Internet retail unit of Macy's West of San Francisco, CA, intends to include furnitures into the home store segment of its still-evolving catalog. Macy's By Mail's catalog, whose initial release was sent to two million US homes, is expected to contribute over $250 million in revenues in a span of five years.

Comment:

Its catalog is expected to include furnitures as a major item, along with other decorative accessories and area rugs

Product information, Macy's By Mail

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Revamped Spiegel catalog lifestyle driven

Article Abstract:

The Spiegel catalog, New York has changed from just being a department store in print to a catalog with distinct life style, themes for different business and boutique. The catalog plans to use extensive advertisement including television to promote its new look.

Management dynamics, Catalog and mail-order houses, Management, Mail-order industry, Company business management, Retail mail order management software, Spiegel Catalog Inc.

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