Lexington readying Liz Claiborne ad blitz

Article Abstract:

The Liz Claiborne Home Collection products are now in retail floors as Lexington Home Brands readies a multipronged strategy to support the launch. Extensive print advertising and catalogue mailing, merchandising standards and a sales training programme, coupled with a virtual catalog online are being implemented. The launch includes 12 new pieces and 25 new fabrics for Mother's Day.

Product introduction, New Products/Services, FURNITURE AND FIXTURES, Lexington Home Brands Inc.

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Promo bedroom makers enhance value, design to counter imports

Article Abstract:

U.S. promotional bedroom furniture makers are focusing on improving services and on increasing mass-market product value in order to compete with Asian imports. Furniture imports from Asia are threatening US makers because of their increasingly-lower prices.

Asia

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Bedroom a bargain thanks to imports

Article Abstract:

Downward price pressures from imports are forcing bedroom furniture retailers to sell more goods than in previous years in order to maintain their revenues. However, sluggish economic conditions are making it difficult for retailers to sell more products.

Analysis

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