Micro*D acquires assets of video catalog service Modafinity

Article Abstract:

The article discusses Micro*D's acquisition of the assets of video catalog service from Styleclick. Styleclick sold Modafinity as part of a broader attempt to concentrate on scalable e-commerce services.

Asset sales & divestitures, Acquisitions & mergers, Database Vendors, Information retrieval services, Professional & Commercial Equipment, Professional and Commercial Equipment and Supplies Wholesalers, Business & Commercial Eqp Whsle, Database industry, Micro D Inc., Modafinity, Styleclick Inc., MCRD

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Successes bolstering industry's faith in Web

Article Abstract:

Furniture retailers and manufacturers are increasingly embracing the Internet as an efficient, cost-effective method of reaching individual consumers and of building traffic for real-world stores.

New Electronic Marketing

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Consumers search online by category, not brand

Article Abstract:

The article discusses how the analysis of Internet tracking data from HomePortfolio.com demonstrates that consumers shop by product category and not by brand.

Research Findings, Consumer Attitudes

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