Microwave mfrs. vie for cable audience

Article Abstract:

Microwave cooking school programming on cable TV is a good way for manufacturers of microwave accessories to advertise, since the program audiences are the potential buyers of such wares. Some manufacturers are enthusiastic about the select audiences, others are skeptical because of cable TV's limitations.

Household cooking equipment, Planning, Television advertising, Cable television advertising

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Buyers ready microwave expansion

Article Abstract:

Microwave accessories are selling more, and have potential for even greater growth. Industry sales are up 20%, and market penetration is at about 35%. As oven sales continue to grow, cookware manufacturers expect their accessories to follow suit.

Misc. homefurnishings stores, Homefurnishings, Marketing, Cookware industry

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Microwave tie-in boosts 2nd half ceramics sales

Article Abstract:

Growth of ceramic companies due to department stores and consumers demand - popularity due to several factors - use in microwave ovens - combination decor and function - reasonable price.

Evaluation, Ceramics, Pottery, Housewares

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