NHFA sets 'Advertising Boot Camp'

Article Abstract:

The introduction of Advertising Boot Camp next month by High Point based National Home Furnishings AssociationEs Advertising Boot Camp next month to teach retailers how to identify advertising problems and challenges and solve them creatively is discussed.

Services introduction, New Products/Services, Company service introduction, Service introduction

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Copeland looks to roots in first national ad effort

Article Abstract:

The launching of first national ad campaign in Metropolitan Home magazine, by the Bradford based hardwood furniture maker Copeland Furniture for marketing its products is discussed.

Marketing procedures, Marketing, Company marketing practices

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Fun-loving Pilgrim wins NHFA's highest honor

Article Abstract:

Pilgrim Furniture City received Retailer of the Year award from National Home Furnishings Association. The company received the award for its 'shoppertainment' strategies.

Achievements and awards, Pilgrim Furniture City

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