New name, new case goods line

Article Abstract:

Mitchell Gold, an upholstery maker that changed its name to Mitchell Gold + Bob Williams, is celebrating its 16th anniversary and launching new furniture collection. It is also keen to concentrate on finishing of the products and customer service.

Organizational nomenclature, Rites, ceremonies and celebrations, Names, Mitchell Gold Co.

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Wickes beefs up marketing, logistics teams

Article Abstract:

Wickes in its efforts to improve management processes and become more customer focused, has also employed new people in its marketing, merchandising and information technology teams. Some of the key changes have been given.

Management dynamics, Management, Marketing, Company marketing practices, Company business management

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Drexel gets 'personal' with ads promoting options

Article Abstract:

The advertising plans of Drexel Heritage, to achieve customer base, are presented.

Advertising, Advertising Activity, Drexel Heritage Furniture

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