Penney launches Madden

Article Abstract:

JC Penney launched the Chris Madden home furnishings collection with a 2500 square-foot showroom display in the Concourse of Rockefeller Center in New York in May 2004. Penney is supporting the Chris Madden launch with extensive marketing that includes a showcase, magazine inserts, and circulars.

Product introduction, New Products/Services

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Penney looks to spur furniture sales

Article Abstract:

The details of the test program for sales specialists working with furniture sales at JCPenney are discussed. The program is intended towards improving the effectiveness of the selling force.

Personnel administration, Human resource management, Training, Company personnel management, Sales personnel, Salespeople, JCPenney Company Inc.

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Penney task force studying furniture issues

Article Abstract:

J.C. Penney has formed a task force that will study a wide spectrum of issues in the furniture sector. The task force is intended to bring profitability to the company's furniture business.

Strategy & planning, Furniture Stores

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