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Home furnishings industry

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Pricing should be logical and have proportionality

Article Abstract:

Jerry Epperson reveals that just because prices are declining doesn't mean one has to go in that direction, and one can just increase the value at price points, the customers like and respect. It is suggested that on comparing the different products the pricing should appear to have some logic and proportionality and the customer would definitely appreciate it.

Author: Epperson, Jerry
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Science & research, Pricing Policy, Research, Pricing, Product price

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Full room groupings have been around awhile

Article Abstract:

A focus on the history of full room grouping concept used by the furniture companies is presented.

Author: Epperson, Jerry
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Forecasts, trends, outlooks, Industry forecasts

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Want to sell ethnic groups? Fine, but you can't fake it

Article Abstract:

Methods and strategies for the furniture industry for marketing to ethnic groups are discussed.

Author: Epperson, Jerry
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Marketing procedures, Management dynamics, Targets & Markets, Methods, Management, Company business management, Target marketing, Ethnic groups, Ethnic market

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Subjects list: United States, Furniture industry
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