Remodeling home goods at Wanamaker

Article Abstract:

The vice president and general manager of Wanamaker discusses his plans for the chain to face the stiff competition in home furnishings. One way is to attract the younger clientele. Remodeling is another major plan. He discusses each department's new marketing approaches.

Furniture stores, Gallant, Steve

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Emporium-Capwell staying up to date

Article Abstract:

This department store is promoting its home furnishings section. It has remodeled 80,000 sq. ft. of its 3rd floor store in San Francisco. The chain has modified its merchandise mix as well as built up its inventory so the customer can have their furniture now.

Boje, Richard, Emporium Capwell Co.

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Taking on the department stores

Article Abstract:

Successful techniques of selling told by president of this 5 year old off-price, no frills outlet - comparison between department stores and discount outlets.

Textile industry, Outlet stores, Factory outlets, Household linens industry, Bailey, Ken

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