Research helps Wickes hit 'sweet spot'

Article Abstract:

Research done by America's Research Group and ad agency Zimmerman partners has helped the furniture company Wickes to target the women consumers between the age group of 25-54 and with the household in come of 35,000 to 75,000 dollars. The features of the furniture designed for so called 'Sweet pot' consumers are presented.

Targets & Markets, Target marketing

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Walker Furniture emphasizes value, storage

Article Abstract:

Walker Furniture is emphasizing mostly on the value, quality and storage elements, the customers are looking for in the market.

Product quality, Quality management

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San Fran shopping lists

Article Abstract:

The arrival of the retailers to this week's furniture market place with shopping lists in San Francisco is discussed.

Retail Trade, Analysis, Retail industry

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