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Home furnishings industry

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Revamped American Leather Web site gets 40% more traffic

Article Abstract:

Dallas based custom upholstery manufacturer American Leather has recorded increased traffic up about 40% to its revamped Web site, since the launch of the new advertising campaign and Web site in April. The relevant details regarding its ad campaign are discussed.

Author: Gunin, Joan
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Usage, Company Web site/Web page, Technology application, Web sites (World Wide Web), Web sites

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Ads pay off for American Leather

Article Abstract:

American Leather reported a significant boost in number of visitors to its website after its recent advertising campaign in USA Today and other major dailies. The campaign was for promoting company's third annual national upgrade sale.

Author: Gunin, Joan
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004

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Made to order: American Leather's unique model

Article Abstract:

Bob Duncan Chief Executive Officer (CEO) of American Leather explains about the companies future plans of reaching 100 million dollar sales revenue in next three years.

Author: Gunin, Joan
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Executive changes & profiles, Officials and employees, Interview, Duncan, Bob

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Subjects list: United States, Advertising, Leather industry, Alamo Uomo Inc.
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