Rhodes to refine ad strategy
Article Abstract:
Heilig-Meyers will have 40 branches under the Rhodes line that have not integrated higher price points into their operations sporting a new advertising strategy. Heilig-Meyers President Troy Peery indicated that management imposed a 90-day waiting period for the strategy to show its value. Heilig-Myers chairman and chief executive officer Bill DeRusha indicated that the firm will transfer outlets to The RoomStore or the Heilig-Meyers format should the plan prove ineffective. Meanwhile, Rhodes yielded good results in Denver, CO, and Atlanta, GA.
Comment:
Will have 40 branches under the Rhodes line that have not integrated higher price points sporting new advertising strategy
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
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LifeStyle IPO will reduce debt
Article Abstract:
LifeStyle Furnishings International, the second-biggest furniture manufacturer in the US, intends to go public through a $460-million stock offering. The proceeds of the IPO would be partly dedicated to reduce the company's debt. The $2-billion-asset LifeStyle, will probably trade publicly starting around September 1998. According to its filing with the Securities and Exchange Commission, LifeStyle will still be controlled by its current owners after the IPO.
Comment:
Intends to go public through a $460-million stock offering
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
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