Rugs moving beyond traditional channels

Article Abstract:

Rug exhibitors are coming to the High Point market and are expanding well beyond the realm of traditional specialty and department store channels. Although every rug producer is offering new rug collections, the industry's focus is on marketing its products to individual channels of distribution.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis

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Sphinx, OWA: two rub brands, one company

Article Abstract:

Oriental Weavers U.S.A. and Sphinx by Oriental Weavers have become one since the Egypt based parent company announced the merger of its two American divisions. The reason behind the merger was to serve the entire retail channels under one operating system keeping both brands distinct.

Acquisitions & mergers, Egypt, Mergers, acquisitions and divestments, Company acquisition/merger, Oriental Weavers Co., Sphinx by Oriental Weavers

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Shaw gaining in mass market

Article Abstract:

Major rug and home textiles producer Shaw Living is putting its mass-market game plan into action with the goal of becoming the No. 1 or No. 2 resource in that channel. He is developing new products in both rugs and textiles categories that will be aimed at mass-market stores.

Product development, Management dynamics, Management, Company business management, Shaw Living

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