Sealy helps collect food for charity

Article Abstract:

Sealy, a major bedding manufacturer, has aided in the collection of 120,000 food cans for charity in cooperation with the Salvation Army. The company collected the cans in its sponsorship of concerts in North Carolina.

Public affairs, North Carolina

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Sealy debuts new ads

Article Abstract:

Sealy Corp. has created new television and magazine advertisements for a new national advertising campaign. The campaign will start in May 2001.

Marketing procedures

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Sealy buys French mfr

Article Abstract:

Sealy acquires French latex bedding manufacturer Sapsa Bedding, entering the European market for the first time.

Asset sales & divestitures, Acquisitions & mergers, France, Sealy Inc., Sapsa Bedding

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