Sealy targeting 'new luxury' with Stearns & Foster relaunch

Article Abstract:

Mattress manufacturing company Sealy is continuing to target the new luxury market by relaunching its high-end mattress collection Stearns and Foster, Josh Loew, director of marketing for Stearns and Foster, explains the features of new collection line.

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One-sided Posturpedic to offer unibody construction

Article Abstract:

Sealy is offering a new single-sided Posturpedic mattress line. The line features the first "UniCased Construction" in the mattress industry.

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New Posturepedic set for Vegas

Article Abstract:

The details on Sealy Corp., which will exhibit new Posturepedic bed in Las Vegas, are presented.

Marketing procedures, Trade shows, Sealy Posturepedic (Mattress)

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