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Home furnishings industry

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Serta Sheep rank with Pepsi, Nike, says Ad Age

Article Abstract:

Advertising Age magazine has ranked Serta's Counting Sheep advertising campaign with some other high-profile brands such as Pepsi and Nike. The campaign has been praised for its strong brand recall.

Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
Mattresses & Bedsprings, Mattress Manufacturing, Mattresses ex Innerspring, Mattresses, Serta Inc.

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Vintage ads explore familiar themes

Article Abstract:

A review of the advertisements designed for the bedding industry and the themes used, beginning since the 1900s, is presented.

Author: Perry, David
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis

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Subjects list: United States, Advertising, Mattress industry
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