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Home furnishings industry

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Speaker offers tips on marketing to youth

Article Abstract:

An overview on the marketing tips given by famous marketing and retailing guru from Ohio State University professor Roger Blackwell to the youth at Furniture Today's Leadership Conference in Sarasota, Florida is presented.

Author: Evans, Gary
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Florida, Public affairs, Marketing Management, Administration of Marketing, Methods, Conferences, meetings and seminars, College teachers, College faculty, Speeches, lectures and essays, Blackwell, Roger

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Home Reserve selling RTA sofas on web site

Article Abstract:

Upholstery furniture manufacturer Home Reserve is selling ready-to-assemble sofas through its website. The way in which this strategy is boosting its sales is discussed.

Author: Evans, Gary
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
United States, Usage, Company Web site/Web page, Web sites (World Wide Web), Web sites

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Subjects list: Marketing, Furniture industry, Company marketing practices
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