Tests convince Serta to expand visco line

Article Abstract:

Hoffman Estates, Illinois based Serta International has began test-marketing a new line of visco-elastic foam mattresses in select stores across the country in October 2005. It has now expanded the International Touch program in December to 80% of its Serta-only dealers and more than 60% of its regular dealers, from the positive results of it.

Marketing procedures, Marketing, Company marketing practices

---

Spring Air goes luxe: new line retails at $1,300--$4,000

Article Abstract:

Spring Air has launched a new line of 11 beds - the Four Seasons Collection. The range presents a new concept in luxury bedding to meet consumer demand and shall be retailed within a price range of $1500 - $4000. 5 beds have latex foam cores while 6 are with innerspring units.

Innerspring Mattresses, Spring Air Bedding Inc.

---

New Simmons cable coil cuts motion transfer

Article Abstract:

A new pocketed cable coil design has been invented by Simmons Co. The design consists of intertwined wires that provide improved motion seperation and durability.

Bedsprings, Simmons Co.

Similar abstracts:

• Abstracts: Southern to launch Ferrare line. Wrangler Home line debuts
• Abstracts: Licensee out of Ch.11 - Spring Air Partners filed in March. Sealy to make S&F line fire-resistant. Simmons sets big push into luxury arena
• Abstracts: Serta only bedding major opting to make line fire-resistant in '04. Mattress report draws mixed reviews
• Abstracts: Casa Bique plans to expand High Point building. Fla. store has warehouse. NHFA to move into own building
• Abstracts: Fabricut launches Collier-Campbell line. A-America to pop cork on wind dining line

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.