The Marketplace at Lazarus upgrades housewares image

Article Abstract:

The Lazarus department store is using innovative marketing techniques in its housewares department. This department, called The Marketplace, displays merchandise in small 'shops' and sponsors product demonstrations every day. A cooking school helps promote cookware, and an Italian-theme festival drew attention to imports.

Methods, Sales promotions

---

Hswrs. retail credit to increase in '84

Article Abstract:

The upswing in consumer spending is resulting in more use of credit cards. Retailers expect to see credit used more in the housewares departments, although traditionally credit use has been reserved for big-ticket items. Housewares managers see credit as a good means of promotion.

GENERAL MERCHANDISE STORES, Misc. homefurnishings stores, Finance, Forecasts and trends, Home furnishings industry, Consumer credit

---

Hswrs. buyers name best departments

Article Abstract:

A Housewares poll of merchandisers determined the best housewares departments to shop. The Cellar at Macys New York and San Francisco was mentioned most often. Other innovative design and display techniques are found in Bloomingdale's, Crate and Barrel, and Zabar's.

Achievements and awards, Decoration and finishing, Displays (Marketing)

Similar abstracts:

• Abstracts: This quiet I-producer makes some big moves. HP offers opportunity to dance with new partners
• Abstracts: Havertys sales flat, earnings off 27.2%. Stanley reports 2Q sales increase of 11.1%. Flexsteel sales dip 2.6% in 4th qtr
• Abstracts: Kids area aims to attract young shoppers. Keller will close plant. MGM opens in Los Angeles
• Abstracts: FurnishNet sets B2B links for Calif. retailer. FurnishNet founder Tim Morton leaves. RetailExchange gets more funding
• Abstracts: Stevens to create a Lauren division. Retailers and vendors. Buyers ponder price or fashion hype

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.