The two faces of Bradlees: upscale reach with discount roots

Article Abstract:

Bradlees profits have doubled in the last five years, and the chain opened 16 new stores in 1982. The strong merchandising program includes the basic products and more fashion-oriented products, the latter at higher price points. Tableware is receiving emphasis in the housewares department.

Marketing, Home furnishings

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New directions in discounting

Article Abstract:

Discount stores must emphasize ease of shopping - professional approach and offprice retailing are the two trends which Zayre is taking advantage of - Zayer is in the middle of a massive modernization campaign - the next focus will be on expansion.

Segall, Maurice, Feldberg, Sumner, Zayre Corp.

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Bradlees

Article Abstract:

President of Bradlees discount department store explains his views of the current retail scene - stores can serve the convenience needs of the customers.

BUILDING MATERIALS & GARDEN SUPPLIES

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