Vaughan-Bassett sets 'zero-profit' BR groups to stimulate business

Article Abstract:

Vaughan-Bassett will manufacture two "zero-profit" bedroom suites in order to maintain operations at two factories. The all-wood suites, which are not expected to earn a profit, are intended to improve the company's business.

Nonupholstered Wood Household Furniture Manufacturing, Wood household furniture, Wood Bedroom Furniture, Wood furniture, Bedroom furniture, Vaughan-Bassett Furniture Co.

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Price takes back seat to style in motion

Article Abstract:

Motion furniture manufacturers do not find price is an issue as they perform well at the High Point market, despite the slow economy.

Market information - general, Upholstered household furniture, Upholstered Household Furniture Manufacturing, Household furniture, not elsewhere classified, Household Furniture NEC, Household Furniture (except Wood and Metal) Manufacturing, Household furniture

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Contemporary: What's happening now

Article Abstract:

The stationary upholstery furniture sector is seeing rising sales due to microfiber, slipcover, and denim contemporary styles. Colorful lines are also seeing strong sales in the sector.

Marketing procedures, Product information, Marketing, Furniture industry, Company marketing practices, Upholstered furniture

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