Does image matter?

Article Abstract:

Applicants are sometimes evaluated not only on their qualifications or potentials but also on their looks. For most human resources professionals, this could be a source of dilemma because, much as they would like to avoid it because it is unfair, they sometimes find themselves judging people based on their appearance. The company can also suffer from this policy because it can undermine diversity, can be discriminatory and can result in costly lawsuits. However, there are strong reasons why appearance mandate is necessary. For companies that want to project and maintain a certain image, the looks of the employees can either fight against or reinforce the target image. Human resources must therefore learn how to balance the policy of the company regarding employees' appearance, making sure that it is not discriminatory while also ensuring that it jives with the corporate image.

Evaluation, Cover Story, Body image, Personal appearance, Employment discrimination

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Affirmative outreach

Article Abstract:

Many companies use ineffective techniques to develop a diverse work force. Some firms treat minorities as commodities instead of people, but they should keep in mind that job candidates want to be viewed as qualified candidates first. Hiring strategies, advertising and marketing campaigns, and recruitment programs at high schools and colleges should all be based on job candidates' needs. The steps in recruiting and hiring a diverse work force include determining which groups are underrepresented, defining the target market, developing recruitment strategies, preparing job announcements, and initiating recruitment efforts.

Analysis, Employment, Affirmative action, Minorities, Minority employees

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A prize referral program

Article Abstract:

The University of Kentucky Hospital (Lexington, KY) increased its nursing staff and reduced recruitment costs through an employee referral program. The program, which resulted in 43 new hires, reduced recruitment costs from $2,400 per hire to $837 per hire. Bonuses, in the form of vacations, are offered to employees who recruit new employees. The grand prize is a five-day, all-expenses-paid trip for two people to any island in the world. Employees who submit an employee referral card are eligible for other prizes, including beach towels and free dinners.

Colleges and universities, General medical & surgical hospitals, Usage, Universities and colleges, Hospitals, Recruiting, Awards (Prizes)

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