Define quality service so you can deliver it

Article Abstract:

Most insurers are committed to quality customer service because it is highly desired by clients, but many have not taken the time to determine exactly what clients want or value. The companies that prosper are those that focus on the needs and values of their particular target markets. Quality customer service is defined by the consumer, as consumers determine the value hierarchy among a choice of services according to their particular needs. The first step in developing quality service is to listen to the agents who are aware of what customers want.

Management, Services, Customer service

---

Look before you leap onto new compensation plans

Article Abstract:

Insurance agent compensation is viewed by some executives as a cure-all for productivity problems while others underestimate its utility as a management tool. An agent's role within the sales management strategy should determine the compensation structure. An agent who is expected to develop new business may be motivated by a more lucrative pay scale, while new agents may want a more stable, reliable income. Compensation should be only part of a larger recruitment and retention strategy.

Methods, Compensation and benefits, Compensation management, Insurance agents, Sales personnel, Salespeople

---

Discover target markets by knowing your customer

Article Abstract:

Insurers will achieve success by developing strategies to meet customers' needs and buying patterns. These insurance companies need to develop their customer information data systems and concentrate on marketing their most successful products if they want to remain competitive in an increasingly difficult market. They will also need to understand their target customers and determine the type of benefits would most likely result in sales.

Usage, Marketing, Target marketing

Similar abstracts:

• Abstracts: Disability income sales survey. Disability income sales results. DI writers try to end the bleeding
• Abstracts: Consolidation continues in Canada: Canadian insurers are targeting efficiency as the key to competition. Competitive challenges loom on the horizon
• Abstracts: Winning the game. Banks face sales barriers as agents lobby states. Davids vs. Goliath
• Abstracts: The origins of the problem. Bond portfolios beefed up in 1994. Under pressure, but under control
• Abstracts: Don't take shortcuts in underwriting process; incomplete application information can cause major problems down the line for producers, carriers and clients

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.