Insurers serve up an online feast - for competitors

Article Abstract:

Companies are increasingly visiting the Internet sites of their rivals to understand the competition they are up against. In fact, insurance industry members recommend Web snooping for competitive research. Web sleuths usually check information about their rivals' premium levels, market segmentation, the location and number of branch offices and business strategy. To avoid giving away too much of value, however, firms should look at their Web sites from the competitor's perspective and limit the information they give out about their companies.

Management, Information services

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Cab fare on the info highway

Article Abstract:

A survey shows that some insurance companies are not yet convinced on the advantages of Internet-based marketing. This was derived after the pay scales of Web workers showed glaring discrepancies between marketing people and technical personnel. Executives of electronic marketing however, believe that as the insurance industry unlocks the potential of the Internet for selling, most companies will see the value of these marketing people who run the sites to the organization and consequently their salaries will rise.

Usage, Internet, Marketing, Compensation and benefits, Marketing personnel

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Smoke detectors in cyberspace: online feedback areas are one place insurers can learn what people are really saying about them

Article Abstract:

The Insurance Information Institute informs insurers of any negative information about their company that is posted on the Internet. The online feedback is accomplished by Triple-I which does daily screenings of Internet newsgroups where consumers often vent their frustrations regarding the services of a particular insurer. Insurers such as Nationwide Mutual Insurance Co are not impressed with online monitoring. The Columbus, OH-based company allows its customers to access its Web site for any complaints.

On-Line Information Services, Bsns Videotex Svcs ex Database, Evaluation, Safety and security measures, Services, Online services, Internet services, Business information services, Insurance Information Institute

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