Multiplying agency sales: tough times don't faze agents who beat the industry's odds by marketing both life/health and property/casualty products

Article Abstract:

Insurance agents can achieve success by marketing both property/casualty and life/health insurance products. By expanding their product lines, agents can more readily break into the coveted business market. Agents can expand their product lines either by entering into a partnership with another agency or by hiring customer service representatives with expertise in the new product line. The diversification of an agency's product line brings more income into the agency and provides customers with better service.

Accident and health insurance, Cover Story, Property and casualty insurance

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Preferred risk card can be an ace or deuce

Article Abstract:

Insurers are increasingly adopting 'preferred-risk' classifications that provide premium discounts to life insurance customers meeting specified lifestyle and health standards. Salespeople should be wary, however, when marketing preferred-risk policies. One company's 'preferred-risk' premium can be higher than another company's standard premium. Customers that at first glance qualify for preferred rates may not ultimately qualify.

Life Insurance, Direct Life Insurance Carriers, Insurance Agencies and Brokerages, Insurance Agents & Brokers, Life insurance industry

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