Playing for keeps: insurers are learning that luring seniors to their Medicare HMOs is only half the battle - holding on to them may be the hardest part

Article Abstract:

Disenrollment among senior plan members is a major problem for Medicare health maintenance organizations (HMOs) since they have to bear the extra costs involved in plan switching. Hence, HMOs have to take a proactive stance in keeping their members which means analyzing the rationale behind the disenrollment, creating retention incentives such as health club discounts or frequent flyer miles, and improving access to health professionals. Enhancement of access to health information as well as managing customer feedback are also recommended.

HEALTH SERVICES, Health Maintenance Organizations, HMO Medical Centers, Administration of Public Health Programs, Health Care Services, Health aspects, Aged, Elderly, Services, Medical care, Managed care plans (Medical care)

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Pru's surprise pick to head its health unit

Article Abstract:

New Prudential Health Care president and CEO Steven J. Shulman intends to focus upon cost management issues in his mission to reverse the insurer's dubious financial and market fortunes. Shulman, hired in 1997 after successful stints at Kaiser Permanente and Cigna Health Plans Inc., emphasizes Prudential's need to recapture market share through the use of product innovation and company growth.

Officials and employees, Appointments, resignations and dismissals, Health insurance industry, Shulman, Steven J., Prudential HealthCare Group Inc.

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