Profiting from diversity

Article Abstract:

Life insurance carriers are focusing more sales efforts on diverse populations, as well as creating more jobs for minorities. Until recently, insurance companies targeted their sales efforts to the typical white male head of household. Today's typical household has two income earners. In addition, minority groups are growing in population and incomes. The marketing techniques of Equitable Life Insurance Co, Metropolitan Life Insurance Co and Prudential Insurance Company of America are presented.

Insurance agents, brokers, & service, Methods, Target marketing, Insurance agents, American General Life and Accident Insurance Co., Metropolitan Life Insurance Co.

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Time Insurance Co

Article Abstract:

Time Insurance Co is offering a new joint first-to-die plan called Joint Universal Life which can cover any two people who have an insurable interest in each other. Their are six risk classes and the plan offers two options for death benefits. The joint policy can be traded for two individual policies if neither of the insured has reached age 81.

Services, Life insurance, Contracts, Time Insurance Co.

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New plans, new policies

Article Abstract:

New products offered by 14 insurance companies are described. The products include charitable giving, dental care, disability-income and medical plans. Life insurance offerings include enhancements and riders to existing policies, second-to-die plans, term policies and whole-life policies.

Paul Revere Life Insurance Co., Provident Mutual Life Insurance Company of Philadelphia, Crown Life Insurance Co., Life and Health of America, Combined Insurance Company of America, Celtic Life Insurance Co., Connecticut National Life Insurance Co., Chubb Life of New Hampshire, Ministers Life Insurance Co., Ohio National Life Insurance Co., Principal Mutual Life Insurance Co., Mutual Life Insurance Company of New York

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