A look into the future -- 2000 and beyond

Article Abstract:

Insurers need to make a commitment to changing their organizations in whatever way is necessary in order to compete in the next phase of industry expansion and growth. New products are being created every month by insurers looking for new ways to access clients. new marketing ideas, whether technological or traditional, are being devised to reach clients in innovative ways. Personal line carriers in Europe are challenging regulators, and new marketing techniques are opening up client pools and customer groups.

Marketing

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The next step: selling the sellers

Article Abstract:

Insurance companies need to develop a new strategy for developing and relating to agents. All types of companies have replaced the traditional long-term employment culture with a culture that emphasizes flexibility and tailored benefits. Insurers that can develop flexible and productive agent networks will enhance the value of selling insurance to customers.

Insurance Agencies and Brokerages, Insurance agents, brokers, & service, Insurance Agents & Brokers, Management, Human resource management, Insurance agents

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