Building a reputation: simple, sincere marketing efforts may reap the biggest rewards

Article Abstract:

Several sole practitioners advocate community service to develop clientele. Peter C. McLeod patronizes minority-owned restaurants and businesses which then often hire him or refer other minority business owners to him. Richard M. Howland gained community notice when he helped promote the girls' sports program at his daughters' public school, including a program guide which clearly states his name and occupation. Abby R. Rubenfeld, an openly lesbian attorney, started her practice through gay contacts and now has a reputation as a civil rights attorney even beyond the gay community.

Usage, Marketing, Social participation

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On location: finding the right community for a practice can be a profitable move

Article Abstract:

David Dixon and his wife, Jean-Louise, have done very well with their small law practice which they opened in a village of 5,000 on North Carolina's Outer Banks. Dixon put some effort into locating the right community, appraising the economy and legal activity in various small towns. Shortly before he opened his office, Hurricane Emily hit the South, and residents were pleased at the competitive prices he offered for help in securing Small Business Administration loans.

North Carolina, Rural life, local

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Getting a life you like: noted author and therapist lecture on balancing personal and work goals

Article Abstract:

Psychotherapist Zora Em Speert and sole practice author and lecturer Jay G. Foonberg feel that lawyers should seek balance between their work and personal lives. Methods include home-based offices, flexible schedules, hiring a secretary whose job description includes helping with personal duties and having the support of religious organizations. Attorneys should accept that they will never do and know enough and change their lives before a crisis occurs.

Speeches, lectures and essays, Speert, Zora Em, Foonberg, Jay G.

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