Corporate alliances must be negotiated carefully; the goal of the parties is to create a structure that could sustain a working relationship

Article Abstract:

Corporate alliances must be structured carefully as their goal is a structure for both parties to work together closely in an ongoing fashion. They are entered into with such objectives as access to technology and expertise, customer bases and distribution channels, risk-sharing and prevention of competition. Among the important factors in addition to flexibility and compatible objectives a multilevel buy-in arrangement tends to be key. Issues which must be resolved include a clear definition of the deal's scope, of mutual ongoing goals, of dispute resolution mechanisms and reasonable termination provisions.

Analysis, Management, Corporate governance, Joint ventures

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A multimedia blitz; as interactive products take off, the lawyers who do the deals must navigate new territory

Article Abstract:

The different industry cultures of multimedia software developers and of the entertainment and publishing industries create difficulties in mutual comprehension. Multimedia products are so diverse that other industries have difficulty understanding what rights a multimedia company needs for its product and the latter are surprised by the number of rights they have to secure. Sometimes the rights to a work they want are divided into various components controlled by different entities with different licensing and pricing.

Multimedia software

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New U.S. Patent and Trademark Office guidelines depart from old policy by extending the scope of patent eligibility to a wide range of software programs

Article Abstract:

The Patent and Trademark Office has changed its procedures to make it easier and less expensive to obtain patent applications for computer software. The office has also created new examination guidelines which increase the range of what will be considered software eligible for patents. Companies which created internal and commercial use software need to change their practices to make use the financial opportunities the office's changes make possible.

Practice, United States. Patent and Trademark Office

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