Cutting to the core of Apple

Article Abstract:

Apple's tumultuous activities during 1997 and their relevance to the legal industry's loyal Macintosh users are explored. Apple's estimated $57 million dollar loss in the 3rd fiscal qtr 1997, which was substantially lower than many analysts predicted, has had little impact on attorneys. In fact, Apple's small business sector has increased in 1997 and lawyers are currently able to purchase more powerful MacOS computers for less than $1,000. Apple's personnel turnover has had only a moderate affect on the legal profession and an enhanced customer-oriented concentration in direct marketing efforts is expected. Apple co-founder Steve Jobs' decision-making influence in Apple is steadily rising and his ability to facilitate cross-licensing patent agreements is seen as more significant than his overall relevance within the company. Microsoft's $150 million investment in Apple, however, is perceived as monumental since Mac attorneys rely most heavily on Microsoft's Office.

Attorneys, Planning, Lawyers, Company analysis, Company business planning, Company public relations

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Good news amid the gloom

Article Abstract:

Apple's continuing struggles to return to profitability have been aided by three promising factors. First, Apple and its clone co-partners are delivering the quickest and most inexpensive desktops currently available. These desktop systems are commonly bundled with expensive software, built-in networking, fast modems and the MacOS and are priced at approximately $2,000. Second, Connectix is expected to deliver its VirtualPC PC emulator that promises to run Win 3.0, NT, Win 95, OS/2 and Unix on Apple and Mac clones. VirtualPC emulates PC chips running MMX and allows any OS or tool running on Pentiums to run on VirtualPC. Finally, Apple is readying its Rhapsody OS. This new MacOS is expected to include several layers to ensure both compatibility with existing programs and a platform for future software development.

Computer industry, Company systems management, Information management, Company Business Management

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Down to the FireWire: port device edges out competition

Article Abstract:

USB and FireWire were researched in order to decide which technology to use in a small mixed-platform law firm. The decision was for FireWire. The company's Macs included FireWire ports, but Mac OS 9.1 was purchased, providing optimized FireWire extensions. Upgrade cards were purchased for PCs.

Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Legal Services, Management Informatn Computer Systems, Controllers & Interfaces, Management issue, MIS, Management information systems, Interfaces (Computers), Buses (Computers), Bus architecture, USB, USB (Universal serial bus)

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