Dismal record for minorities

Article Abstract:

Major change has not taken place in the area of corporate behavior toward minorities. This can be attributed to several factors, including the benign neglect which presidents since Lyndon Johnson have practiced toward minorities and the fact that Congress is more interested in the rich than in empowering the minority consumer. California's Greenlining Coalition is lobbying major businesses to change this state of affairs. Its achievements include forcing the Bank of America to set a 10-year goal of contributions to inner-city development.

Finance, Minority business enterprises

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Big companies plug big causes for big gains

Article Abstract:

Cause marketing is a new trend which enables companies to sponsor nonprofit organizations and advertise their causes. This gives the company an additional selling point, namely that customers who choose their products are also casting a vote for the company which supports a given social cause. Businesses for Social Responsibility was founded to popularize cause marketing.

Social aspects, Advertising, Nonprofit organizations

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Ten top companies for the 1990s

Article Abstract:

The 1990s are seeing the emergence of companies dedicated to innovation, fair treatment of employees, quality products and concern for the community and the environment. The ten most promising companies are Ben and Jerry's Homemade, Critical Care America, Sunrise Medical, Russell Corp, Cummins Engine, Quanex, Magna International, Merck, Thermo Electron and Lydall.

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